Hi, I'm John Fallot
UX Designer
Next Steps 5K Logo-02.png

Next Steps 5K

John rebranded the Next Steps 5K, headed by Quality Services for the Autism Community (QSAC), creating an identity that was both polished and clean.

 
 The Final Logo with Event Information

The Final Logo with Event Information

Next Steps 5K

Stepping Forward With A New Logotype

CLIENT: Quality Services for the Autism Community (QSAC) is a nonprofit that provides housing and rehabilitation services for individuals on the autism spectrum.

CHALLENGE: QSAC needed a new logotype for their annual Next Steps 5K fundraiser, as the one they had used had too many competing design elements and lacked a clear brand presence.

SOLUTION: First, I drew a mind-map for the Next Steps 5K brand based on key words to describe the event. Next, I sketched some first drafts and narrowed things down bit by bit until I received direction from the team on which design they preferred the most. Finally, I put the logo to color, and we rolled out the brand for all event products.

RESULTS: Despite inclement weather on race day, there was a marked increase in run registrations for 2015—the year of the new logo roll-out—in comparison to the previous year.


a Step-by-Step Process

 The Original Logotype

The Original Logotype

 Stage One: Mindmap

Stage One: Mindmap

 Stage Two: Initial Ideation

Stage Two: Initial Ideation

 Stage Three: Black and White Logo Drafts

Stage Three: Black and White Logo Drafts

 Stage Four: Color and Form Refinement

Stage Four: Color and Form Refinement

 The Final Version

The Final Version

 T-Shirt with Logotype

T-Shirt with Logotype