Designing A Business Travel Assistant
Turning Receipts Into An Actionable Timeline
The following project was given for Pratt’s UX/UI Mobile Design Certificate Program.
SITUATION: Your client is a leading travel brand who sees new opportunities emerging in the digital space around how people plan travel. They want to be top of mind for the whole customer journey: from when people start planning their trip through the time they are traveling and sharing their stories.
CHALLENGE: As part of the class, I had to address two major challenges:
- Research and define key components of the user’s journey that caused significant frustration; and
- Design a simple solution that would address those pain points.
DELIVERABLES: User Interview, Comparative & Competitive Research, User Journey, User Persona, Task Flows, Sketches, Wireframes, Animated Prototype, Presentation.
TOOLS: Sketch, Adobe Illustrator, Adobe Photoshop, Principle, Invision, Post It Notes, Sharpie
RESULT: A prototype for an application that handled business traveler itinerary and reimbursement. I identified both time management reimbursement as a major point of frustration for business travelers. The solution created a timeline that resolved around expenses, which would in turn be reimbursed.