Designing Fish-Filled Fun
CLIENT: deeeep.io is a free-to-play massive multiplayer online aquatic wildlife battle simulator, which is popular with teenagers.
CHALLENGE: In order to extend the game's viability, new creature additions are needed from time to time. The game has a clean, flat design aesthetic; it's similar to such hit games on the market as Two Dots.
SOLUTION: Through extensive research and drafting, I designed around a dozen creatures and assets for the game, such as the: stonefish, sunfish, whale shark, marlin, cachalot, sea turtle, oarfish, and octopus.
TOOLS: Adobe Illustrator, Adobe After Effects, Design Studio & Prototyping
RESULTS: The game's popularity continues unabated, with Let's Play Videos on Youtube—where players play as new game creations and commentate on their experience—driving most of the traffic. Impressions on Youtube alone exceed over ten million (10,000,000) views as of May 2018.
ANIMATIONS: Occasionally, to suggest new features, I’ve used Adobe After Effects to create animations. Below is one such animation to convey a concept for a revised land combat system.
TEACHING DESIGN STUDIO TO TEENS: At one point, I performed a rudimentary design lab on several sleeper shark (Somniosus pacificus) designs that some of the younger content creators in the wider community had previously posted. This culminated in the design that was added into the game, as shown below:
Their initial response was Hey! No fair! You stole our thunder! But after I explained how design labs worked and were commonplace in design studios, they took to it like ducks to water. Within a week, they were doing similar high-fidelity design studio exercises of their own. I don’t think I have ever been more proud of that community.