Designing Fish-Filled Fun
CLIENT: deeeep.io is a free-to-play massive multiplayer online aquatic wildlife battle simulator.
CHALLENGE: In order to extend the game's viability, new creature additions are needed from time to time. The game has a clean, flat design aesthetic; it's similar to such hit games on the market as Two Dots.
SOLUTION: Through extensive research and drafting, I designed around a dozen creatures and assets for the game, such as the: stonefish, sunfish, whale shark, marlin, cachalot, sea turtle, oarfish, and octopus.
RESULTS: The game's popularity continues unabated, with Let's Play Videos on Youtube—where players play as new game creations and commentate on their experience—driving most of the traffic. Impressions on Youtube alone exceed over 3 million views.