Brooklyn Botanic Garden

exploring a new name and feel

 

CLIENT: The Brooklyn Botanic Garden bills itself as a stunning 52-acre garden in the heart of Brooklyn.

CHALLENGE: The Brooklyn Botanic Garden is undifferentiated from other botanic gardens in the city, such as the New York Botanical Garden.

SOLUTION: As part of this exploration, I crafted a new logo and name for the Brooklyn Botanic Garden—renaming it the Brooklyn Garden—and I showcase below how this new branding might be applied.

 
Logo Design

Logo Design

Letterhead and collateral

Letterhead and collateral

Bus stop signage collateral

Bus stop signage collateral

T-Shirt Design

T-Shirt Design