Brooklyn Botanic Garden
exploring a new name and feel
CLIENT: The Brooklyn Botanic Garden bills itself as a stunning 52-acre garden in the heart of Brooklyn.
CHALLENGE: The Brooklyn Botanic Garden is undifferentiated from other botanic gardens in the city, such as the New York Botanical Garden.
SOLUTION: As part of this exploration, I crafted a new logo and name for the Brooklyn Botanic Garden—renaming it the Brooklyn Garden—and I showcase below how this new branding might be applied.